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How to Market Your Senior Living Community

Based on the U.S. 2020 Census, over 10,000 Baby Boomers retire each day. Until 2030, all boomers will turn at least 65, which means the market for senior living facilities will be booming. Now is a great time to boost your senior living business marketing efforts and offer boomers something unique for their lifestyle and needs. Read on to discover the most effective ways to market your senior living community business and attract your ideal customers. Know What Your Target Market Needs It’s one thing to know who your target market is and another to know exactly what their needs are.…

CEO Spotlight: Robert Bassam

Everyone has something they love so much it becomes an obsession. Robert Bassam’s obsession is cars. Despite growing up poor and having little knowledge of business, Robert Bassam has managed to turn his obsession into a successful business that’s still going strong after three decades. Who is Robert Bassam? Robert Bassam was born in 1966 to poor parents who had to rely on food stamps and welfare to get by. Despite this tough background Bassam had big dreams like most other kids and he pursued them. Today, Robert Bassam is the CEO and founder of Easterns automotive group, a group…

Top Techniques for Managing Excavations Successfully & Cost-Effectively

Construction Procedures In most construction projects, earthwork and excavation Take up a large portion of the time and budget depending on the project size. Earthwork and excavation Are a relatively broad topic and is composed of smaller subsets of excavation Including but not limited to trenching underground tunnelling excavation and wall shafts. Each excavation project has similar procedures, but it’s still unique in its own right. In most cases, the excavation process includes setting up benchmarks other construction sites, surveying the topography, stripping the topsoil on the site, and excavating to the proper depth that is shown on the drawings.…

Key Elements to Include in Your Trade Show Display

Carefully plan every part of your trade show booth to get the most of your investment. Participating in trade shows is costly, so it is necessary to put your best effort into pulling off a successful booth. Even with technology making it easy to produce a high–quality banner, it is easy to lose sight of the basics. Here are things you should always consider when designing your banner or display. Graphics. Clear, high–quality images are effective in making your trade show display attractive and memorable. People can understand your message even without reading the text. Keep your images simple. Use…

5 things to Consider Before Creating an SEO Strategy

Search engine optimization or SEO is one of digital marketing’s hottest topics again in 2019. Believe it or not, in this day and age some companies are still debating whether they should invest time and money in an SEO campaign. SEO is perhaps the most important type of digital marketing because it works at the point of contact where people are searching for your specific product or service. SEO is a set of strategies and tools that helps your business align with potential customers and gets you right in front of them when they are looking for what you are…

Selling Your Business and Knowing Your Business Buyers

If you’ve reached the time in your life where it’s time sell your business and none of the kids are interested in taking it over, then read on. To successfully sell a mid-sized business, you need to know and understand the market. You need to know what your business buyers are looking for, where they come from, how much money they are willing to spend, and exactly what they are looking for. This allows you to market your business to them more successfully. You need to consider how investors look at business deals and how they approach them. Most of…

Could Horoscopes Be The Key To a Successful Business

The world of horoscopes is a fascinating one which looks into the signs of the zodiac, and where we all fit in based on our birth month. Depending on when you were born, you will have certain attributes and characteristics which define you, all centered around your star sign. Star signs can also have a huge impact on how people go about their daily lives, which of course affects work and business. What makes this more interesting is that certain zodiac signs are more compatible than others, which could contribute to the success or failure of a business. Working with…

What Happens to Old EIN Numbers?

The IRS issues a unique EIN to businesses and other entities to identify them for tax purposes. Similar to a social security number, it is nine digits. Companies start up and close on a continuous, ongoing basis. Non-profits, pension plans and trusts also need them to be legally registered. Here is some information on what happens to Tax ID numbers that belong to organizations no longer in operation and how to get an EIN for a trust. Are EIN’s Recycled? Regardless of whether they were acquired or closed, the numbers are never re-used. In some cases, the EIN hasn’t been…

Two Important Steps for a Winning Retail Business

Take the well-worn and proven path to setting up and running your business and it will greatly improve your chances at success. Here are two of the most important tips you can adopt to win in retail today.

Why a Limited Liability Company Might Be the Best Business Structure for Your New Company

There are a range of business structure options for-profit companies looking to set up in the United States. They range from sole proprietorships to corporation structures that mimic the country’s largest corporations. Each has benefits and liabilities that need to be carefully thought through in order to make the right choice for your business.

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