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Key Elements to Include in Your Trade Show Display

Carefully plan every part of your trade show booth to get the most of your investment. Participating in trade shows is costly, so it is necessary to put your best effort into pulling off a successful booth. Even with technology making it easy to produce a high–quality banner, it is easy to lose sight of the basics. Here are things you should always consider when designing your banner or display. Graphics. Clear, high–quality images are effective in making your trade show display attractive and memorable. People can understand your message even without reading the text. Keep your images simple. Use…

5 things to Consider Before Creating an SEO Strategy

Search engine optimization or SEO is one of digital marketing’s hottest topics again in 2019. Believe it or not, in this day and age some companies are still debating whether they should invest time and money in an SEO campaign. SEO is perhaps the most important type of digital marketing because it works at the point of contact where people are searching for your specific product or service. SEO is a set of strategies and tools that helps your business align with potential customers and gets you right in front of them when they are looking for what you are…

Selling Your Business and Knowing Your Business Buyers

If you’ve reached the time in your life where it’s time sell your business and none of the kids are interested in taking it over, then read on. To successfully sell a mid-sized business, you need to know and understand the market.  You need to know what your business buyers are looking for, where they come from, how much money they are willing to spend, and exactly what they are looking for. This allows you to market your business to them more successfully. You need to consider how investors look at business deals and how they approach them. Most of…

Could Horoscopes Be The Key To a Successful Business

The world of horoscopes is a fascinating one which looks into the signs of the zodiac, and where we all fit in based on our birth month. Depending on when you were born, you will have certain attributes and characteristics which define you, all centered around your star sign. Star signs can also have a huge impact on how people go about their daily lives, which of course affects work and business. What makes this more interesting is that certain zodiac signs are more compatible than others, which could contribute to the success or failure of a business. Working with…

What Happens to Old EIN Numbers?

The IRS issues a unique EIN to businesses and other entities to identify them for tax purposes. Similar to a social security number, it is nine digits. Companies start up and close on a continuous, ongoing basis. Non-profits, pension plans and trusts also need them to be legally registered. Here is some information on what happens to Tax ID numbers that belong to organizations no longer in operation and how to get an EIN for a trust. Are EIN’s Recycled? Regardless of whether they were acquired or closed, the numbers are never re-used. In some cases, the EIN hasn’t been…

This is What You Should Do If You Want Big Brands to Work with Your Startup

It’s the ultimate dream for many startups to bag a big company, whether as a client, a partner, or even in an acquisition. There have been a few impressive examples of businesses that have been able to do this. One of those is robotics startup Sphero, which partnered with Disney to create the BB-8 droid. If you’ve seen Star Wars: The Force Awakens, you’ll remember this delightful creation of theirs. While not every startup will have the unique opportunity of getting into Disney’s accelerator programme, there are steps you can take to better position yourself as material for the big…

How to Find the Right Energy Service for Your Business?

It’s tough to run a company against younger competitors and even more so when the market continues to change. Sometimes the difficulty of running a business past your prime years can really get to you, However, it’s never too late to run a business and it sure is the same when switching your energy service provider. Here are a few things to consider if you want to keep your A game against one of the biggest hurdles in a business – energy bills. Keep yourself up to date News on price hikes isn’t difficult to find. Most of it you…